Starting as a passion project for record stores by Simon, Tower Tunes has blossomed into a multichannel social media brand of fun, opinionated, music-related content. Even after going through many changes, Tower Tunes still stands tall after all these years. Oh, and the passion never left, by the way.

Both Vinson and Simon worked extensively on Tower Tunes, toiling over rebrands, pumping out music reviews and recording podcast episodes, driven by nothing but their love for music. This, coupled with several short-form videos across Instagram and YouTube have given the duo a good understanding about the social media landscape and how to navigate it.