Surf City Suds is a laundromat located near University of California Santa Cruz. Simon recently worked with the Surf City Suds team to visually rebrand the laundromat and to reposition the brand as a student/community-centric enterprise.

During his time working with Surf City Suds, Simon completed a full visual rebrand, modernized the laundromat’s website, created window clings and a new banner for the storefront, and developed a new student-minded laundry service offering.