In the fall of 2024, Simon and Vinson would make the commitment to spend the next 9 months working on the year’s National Student Advertising Competition. Hosted by AT&T, we were given the task of making their brand (that is known for being old) appeal to Gen Z. A daunting task, for sure, but along with 6 other students, we crafted the expansive Unsung Heroes Campaign to take the telecommunications industry to the next level.

Simon, the creative director, and Vinson, the copywriter, created a slew of content ranging from social media stills to storyboards to scripts, all whilst ideating a narrative that would allow AT&T to reach their goal. Although their team didn’t ultimately end up winning, they still commanded a presence that couldn’t be felt nor recreated by anyone else in their district.