For the 2026 Young Ones competition, Coca-Cola gave participants the task of making Coca-Cola Zero Sugar synonymous with meal occasions as a way to differentiate themselves from other sugar-free alternatives. Vinson spent about a month brainstorming, directing and executing deliverables for a campaign to address Coca-Cola’s challenge.

The #ShareAZero campaign utilizes 3 main channels: online-interactive, social media and experiential. The big idea of the campaign was to lean heavily into Coca-Cola’s existing brand values of togetherness and happiness to reach their goal of becoming the drink for mealtime occasions. This was done through cleverly executed deliverables that allow viewers to relate to Coca-Cola’s initiative, no matter their background.